Ariel x Giles Deacon

Agency: Ketchum
Brand: Ariel
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The Brief

Orchestrate a fashion event that as well as showing-off the clothes, reveals the cleaning power of Ariel. 

"Looking at the relationship between fashion & design, and science & new technologies."

Giles Deacon

As part of Ariel’s new ‘Redefine Clean’ campaign, the fabric care brand partnered with Giles Deacon who launched an exclusive collection for the initiative.

 

The campaign highlighted Ariel’s cutting edge cleaning technology and featured the brand on both cinema and TV screens, supported by high impact advertising across print and social media channels.

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We designed and built the store, providing end-to-end creative event production and event management. This included venue scouting, full spatial & set design, full store fit-out, lighting design & installation, audio & visual hardware installations, graphics, and merchandising.

The environment was required to serve multiple purposes across the live period: pop-up fashion store open to the public, set for shooting of the Ariel TVC, venue for media events and for Ariel’s sci-comms team presentations.

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The Delivery

Creative

&

Design

Build

&

Installation

Press

Event

Management

Internal Comms Events Management