Drama Kitchen

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Agency: Unity
Brand: Sky
The Brief

Execute the vision of delivering the "world's most expensive take-away", whilst promoting Sky Atlantic's new season of shows.

"14% of the public said Sky Drama Kitchen made them want to watch Sky Atlantic."

Unity PR Team

To hero their biggest shows of the year, Sky Atlantic commissioned Chef Dan Doherty to design 12 meals for pop-up takeaway The Drama Kitchen.

The Drama Kitchen gave fans the chance to get their hands on their favourite Sky Atlantic show – and then eat it. The dishes used ingredients and flavours that embodied the spirit of each show and came accompanied by props to give a whimsical nod to the drama.

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We scoped, planned and orchestrated all the production elements of the project, including recipe development, kitchen staffing & equipment setup, sourcing and production of props & packaging, tastings, food photography day, H&S, and onboarding of Deliveroo as the exclusive delivery partner. 

 

Alongside the principle activity we also coordinated deliveries to key media and influencers targeted by Sky Atlantic.

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The Delivery

Created  Deliveroo

Partnership

Catering Facilities Management

Photography Shoot
Set-up

Influencer and Media House Liaison