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Uber Coronation Carriage

Uber Logo in White
Agency: Hope & Glory
Brand: Uber
The Brief

Create an experience during the King’s Coronation Weekend, allowing the public to ride in a replica horse-drawn coronation carriage booked via the Uber App.

"What better way to celebrate one of the most significant events of 2023 than by riding like King Charles III in a horse-drawn carriage."

Andrew Brem, General Manager, Uber UK

With Uber's majestic, horse-drawn Coronation Carriage, the Coronation of King Charles III felt a little upstaged, frankly. The experience received a lot of love, and all slots were fully booked before opening. The carriage provided 45 rides over three days.

Uber Coronation Carriage
Uber Coronation Carriage

Uber Coronation Carriage

The activation secured over 500 pieces of international coverage. 15 broadcast hits included Good Morning Britain, Good Morning America, Sky News, and Australia's Channel 7 Sunrise.

Uber Coronation Carriage side view

The Delivery

Health &


Public Event Management


& Design



Public Event Management

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