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Strongbow Ultra Debate the GOAT

Agency: Cow PR
Brand: Strongbow
The Brief

Design, produce and deliver The G.O.A.T. Debating Society – a launch party for Strongbow ULTRA.

"When Strongbow ULTRA asked me to chair the evening I jumped at the opportunity to come to work exclusively to tell people to pipe down – something I’ve only been doing as a hobby until now"

Alice Levine - BBC & Channel 4 Presenter

We designed and delivered a hazy, purple goat-scape in London’s Shoreditch Studios, think epic projections, ice sculptures, a goat daddy, and futuristic goat selfie spots throughout the venue.

TV stars, drag queens, musicians and social media influencers came to debate, while Gen Z-ers came to cast their vote, and to “drink the G.O.A.T.”

Strongbow Ultra Event Stage
Strongbow Ultra GOAT Debate

Strongbow Ultra GOAT Debate

The passionate conversations were punctuated throughout the night with a set from DJ of the moment Sammy Virji who’s tune Daga Da featured on the new Strongbow ULTRA advert.

Alice Levine was on hand to host, oversee
G.O.A.T. Debating Society proceedings, and then fully get the party s

Strongbow Ultra Event DJ Sammy Virji

The Delivery

Bar & Catering Management

Public Event Management


Technical Production

Public Event Management

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