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Loads of Kindness

Agency: Citizen Relations
Brand: Fairy Non Bio
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The Brief

Ahead of the long-awaited release of Paddington in Peru, KGA was asked to design, produce and deliver an interactive and immersive event, celebrating the power of kindness while promoting the partnership between Fairy Non Bio and StudioCanal.

With Uber's majestic, horse-drawn Coronation Carriage, the Coronation of King Charles III felt a little upstaged, frankly. The experience received a lot of love, and all slots were fully booked before opening. The carriage provided 45 rides over three days.

"We’re incredibly proud to be partnering with StudioCanal for the long-anticipated
release of Paddington in Peru."

Fabric Care Brand Leader, Procter & Gamble

Visitors to the event made pledges of kindness via our giant washing basket, and saw their words and images shimmering across the world’s largest LED screen installation.

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Vogue Williams and Marvin Humes joined Paddington Bear in pledging their acts of kindness, sharing warmth and positivity in the beloved Paddington spirit.

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The Delivery

Technical Direction

Public Event Management

Location

Scouting

Design &

Production

Live Event Management

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