MTV

Agency: KGA
Brand: MTV/VIACOM
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The Brief

Manage the event production and show-calling for presentation to 600 of Viacom's senior management prior to MTV's EMA live show.

"We're thrilled that the eyes of the music world will be on Glasgow"

Bruce Gillmer,
Executive VP Talent,
VIMN

The MTV Upfront Presentation is a major pan-global event featuring appearances from Justin Timberlake, Samuel L Jackson, Chris Rock and Taylor Swift.

Viacom International Media Networks staged the Upfront Presentation in Europe for the first time. We handled event production and show-calling for the event, hosted by talent from four key Viacom channels – Paramount, Comedy Central, Nickelodeon & MTV.

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Instead of delivering a standard stage presentation format, KGA seamlessly stitched content from 6 projectors, to create a 270 degree show across 3 walls of the auditorium for a completely ‘immersive’ experience. 

 

Taking place at the SECC Glasgow, immediately prior to the MTV Europe Music Awards, the show featured Jack Whitehall, Jack Griffo, Anna Williamson, and Michael Armstrong SVP of Paramount Channel as well as 600 + Viacom International Media Networks execs and staff. The show was hugely successful and Viacom appointed us as creative production agency in Milan, the following year.

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The Delivery

Creative

&

Design

Build

&

Installation

Tech Production
&
Show Calling

Public

Event

Management