Gin & Juice
UK Launch Party
Agency: Direct to Brand
Brand: Gin & Juice
The Brief
Deliver creative production, red carpet experience, prop production, graphics production, accreditation system & oversight, plus live arrivals and red carpet management for the VIP UK launch party for Gin & Juice by Dre and Snoop.
With Uber's majestic, horse-drawn Coronation Carriage, the Coronation of King Charles III felt a little upstaged, frankly. The experience received a lot of love, and all slots were fully booked before opening. The carriage provided 45 rides over three days.
"Look where we’re at in our careers. Look at our age and look what we’ve done, and we still love each
other, so why not do something together?"
Snoop Dogg
The black carpet experience, charismatic in its own right, dazzled with our iconic Chevy Impala. Guest talent crossing the threshold included Shaq O'Neill, Idris Elba, Jude Bellingham, LeBron James, Virgil van Dijk, Vernon Kay, Tess Daly and Charlotte Tilbury.
"Guess Who's Back"
Dr Dre and Snoop Dogg performed with a surprise appearance from Eminem. Our only regret is that it could’ve been bigger names.
The Delivery
Red Carpet Experience
Public Event Management
Creative
Production
Props & Graphics
Production
Accreditation Management
