"Celebrating the personal connections that people create in and out of the home."
Dan Ramsay, BT
KGA was given the challenge of converting the rotating, 34th floor of the BT Tower into five zones: a garden, campsite, pub garden, beach and living room - for an interactive consumer brand experience.
We transformed the space, 180m above London, into a landscape of verdant sceneries and a seaside setting, complete with birdsong, lapping waves, bees, and the scent of freshly cut grass. And a living room with a 48km view.
BT then opened its doors to the public for the weekend, including a super-exclusive night glamping at the tower, enjoying a picnic, and streamed TV shows & movies.
As the experiential agency, we designed and built the activation, providing end-to-end production including full spatial & set design, fit-out, lighting design & installation, AV installations, and graphics.