AMAZON | Keam George Agency

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Ed Sheeran Album Launch

Agency: Tommy
Brand: Amazon Music

The Brief

Create an interactive "Listening Meadow", where Ed Sheeran Super Fans can enjoy an immersive audio-visual experience, bringing to life the themes within the album.

"What the team managed to create was truly breathtaking. One of the best, if not the best, experiential production I’ve ever created."

Maz Phiri, Senior Producer, KGA

The Equals Listening Experience was an immersive, multi-sensory installation, bringing to life the emotions and moods from Ed Sheeran's latest album.

The brief was to create an environment where visitors could escape real life and step into an other-worldly "Listening Meadow".

Ed Sheeran Album Launch Garden

Ed Sheeran Equals Launch

Ed Sheeran Equals Launch

Fans that managed to get themselves a ticket (the event sold out in 46 minutes) could take in the sights & lights, with butterflies projected around the room, smell the heady Floral aromas, and listen to a bespoke medley of all the songs from the album.

There was also a live stream performance from Ed himself, and a fun Augmented Reality activation outside, as people queued to get in.

Ed Sheeran Album Launch people in event garden

The Delivery

Live-Stream

Facilitation

Public Event Management

Build
&
Installation

Full Event Production

Public Event Management

Event Producers working together to bring the interactive experience to life. Flowers, Lights, set design

Checking the set-up for the light projection.

Set build and production

Graphic projection layout for interactive experience

Set and Event producers together during the build

Projected image of butterflies flying around the room. Ed Sheeran Equals Experience

New music, listening, reveal, lights and sound projection for an immersive experience

Flowers, flower design and decoration, listening meadow

Flowers grouped in the listening meadow.

Listening to the new music in the listening meadow for ed sheeran's new album equals

Photographing the immersive interactive event

New music, album, ambience and vibes

Light curtain displaying the special light projection and vibrant colours of the event

Enjoying the show as the lights go down, all timed to the musical medley

All the flowers and aromas as people walk around to the vibe

Lights and flowers

taking a picture for instagram showing flowers

set production and event production in London.

Event Producers working together to bring the interactive experience to life. Flowers, Lights, set design

Checking the set-up for the light projection.

Set build and production

Graphic projection layout for interactive experience

Set and Event producers together during the build

Projected image of butterflies flying around the room. Ed Sheeran Equals Experience

New music, listening, reveal, lights and sound projection for an immersive experience

Flowers, flower design and decoration, listening meadow

Flowers grouped in the listening meadow.

Listening to the new music in the listening meadow for ed sheeran's new album equals

I'M SOLD, LET'S TALK

WHAT DO CLIENTS SAY?

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